WooCommerce allows merchants with a WordPress website to sell their products and services online. It has proven to be one of the more popular eCommerce platforms, and we’ve put together 10 important stats showcasing the power of WooCommerce and why you should consider using it for your company’s online sales.
WooCommerce is designed for eCommerce businesses and allows them to sell products and services online. It’s a plugin that’s able to turn any WordPress website into an eCommerce store. Popular features include inventory management, secure payments, shipping and postage integration, order tracking, customer engagement and delivery status updates. It’s also one of the most straightforward eCommerce platforms available, meaning beginners can typically get set up without any issues.
There are more than 5.1 million live websites currently using WoodCommerce to sell their goods. It accounts for 6.2% of the top one million eCommerce websites and has been downloaded an impressive 161 million times.
While identifying the exact numbers is tricky, it’s believed that the WooCommerce plugin is downloaded at least 30,000 times every day from WordPress.org. Overall, it receives between 1.5 and two million downloads each month.
WooCommerce launched in 2011 as WooThemes. In 2013, it hit one million downloads and was acquired by Automatic two years later, at which point it was renamed WooCommerce. By April 2015, it had reached seven million downloads.
WooCommerce isn’t the only eCommerce plugin for WordPress, but it is the most popular. Around 93% of all WordPress eCommerce websites use WooCommerce over another option. As far as market share is concerned, WordPress websites use the plugin almost exclusively.
By 2017, WoodCommerce stores collectively accounted for just under $10 billion (£8.1bn) in sales. Then, in 2019 the number increased to $11.8 billion (£9.5bn). Currently, that figure is more than $20 billion (£12.1bn) and growing from strength to strength.
WooCommerce’s flexibility means merchants can sell anything on their website. That includes physical products, subscriptions, memberships and appointments, meaning WooCommerce is essentially the swiss army knife of the eCommerce world.
When it comes to market share for websites, WooCommerce is the clear-cut winner. It powers over 29% of all online stores and supports 629,227 websites. In comparison, Shopify, another major eCommerce platform, supports just 272,146.
WooCommerce’s popularity means it needs to be able to cater to different languages. Fortunately, that’s not a problem as it’s available in 66 languages, including eight versions of Spanish, six versions of English and three versions of Chinese, French and Portuguese. No matter where you are in the world – and who you serve – there’s probably a WooCommerce language for your customers.
The UK has the second-largest market share for WooCommerce websites, with more than 12,000 users. The US is the largest, boasting more than 230,000 online stores, while Australia comes in third at just over 10,000. Business and industry make up the most company types (19%), with shopping (13%) in second place and arts and entertainment (7%) in third.
Currently, there are more than 6,000 known WooCommerce plugins for WordPress. Yet, the total number of plugins is likely to be far higher, thanks to the bespoke options made for websites by experts. One of WooCommerce’s biggest advantages is the ability to customise it to match the look of your website.
WooCommerce has grown to be one of the most important eCommerce platforms online. With easy plugin access to WordPress and a high level of customisation, it’s a great choice for merchants that want to sell products and services online.
For any business partnering with Deko, we offer a smooth and seamless integration into WooCommerce so they can quickly offer finance options to their customers. As a result, you can be up and running in just 24 hours and remove friction for shoppers at the checkout while benefiting from one of the most popular eCommerce platforms around.