Shopify has gone on to become an essential component of online commerce since its launch in 2006. The ecommerce platform’s flexibility is popular with merchants, who have integrated it into their website directly and even taken advantage of the in-store POS. But why is it so popular compared to many of the other options on the market?
We’ve put together 10 formidable Shopify statistics that will help you decide if it’s the right platform for you.
1) 44 million customers
While 2021 data isn't available just yet, 2020 proved to be a prosperous year for Shopify merchants. More than 44 million customers purchased from an online store using Shopify in 2020, a key indicator of its popularity. Overall there were 58 million visitors to Shopify-run stores, which means an impressive 75% of visitors ended up making a purchase.
2) More than 65,000 Shopify stores in the UK
Shopify has the largest market share of all ecommerce platforms in the United States, with nearly a third (32%) of online stores using it for their business. It’s also picking up steam in the UK, which is Shopify’s second-largest market in the world. There are currently 65,167 ecommerce stores using Shopify on these shores, with businesses offering everything from home and decor to food and cosmetics to clothing and fashion.
3) If it’s good enough for Tesla…
Shopify has proved popular with well-known brands like Tesla, Gymshark, Redbull and Unilever, who all use it to power their online sales. Merchants of all sizes use Shopify for their online sales.
4) It has a brick and mortar store
Shopify's POS allows brands to use it in physical stores, adding another layer to their commerce options in the process. In 2018, Shopify got into brick and mortar, opening a store in Los Angeles. Visitors can get business advice and attend workshops to master their own Shopify efforts. Perhaps we'll see a UK version offering the same help and advice to British businesses soon.
5) Over 50% of Shopify stores get repeat business
Repeat business plays a significant role in increasing revenue and creating brand loyalty. And brands using Shopify see their customers coming back for more. More than 50% of Shopify stores see repeat business, with the average shopper buying 3.8 times from the same online shop. Stores using Shopify seemingly offer an excellent customer experience that sees shoppers returning for more products and services.
6) Shopify Plus merchants see average year-on-year growth of 126%
Shopify Plus is the enterprise ecommerce version of the platform, aimed at larger businesses or businesses looking to scale. Users get advanced reporting features, higher priority customer support and the capacity to handle higher order volumes. It seems to be a worthy addition, as merchants see an average year-on-year growth of 126%.
7) Shopify is available all over the world
Shopify is a worldwide brand currently available in 175 countries. The platform is available in countries such as Germany, France, Spain, China and South Korea. Shopping across borders has seen a 19% growth in recent years, so it's vital for a platform like Shopify to be available to facilitate factors like cross-border shopping.
8) An average order value of £60
While UK-based AOV numbers on Shopify are hard to come by, shopping in the US reveals some encouraging statistics about how much people are spending on average. According to a survey of more than 1,900 shoppers, the average spend is $81, around £60 in sterling. It's an impactful number higher than the industry benchmark, which is $78 (58).
9) Shopify on social media
Merchants can also make the most of Shopify on social media, meaning they're able to sell products across multiple platforms. As an online business, this gives you another outlet to sell products and services and expand your reach. For example, Shopify recently inked a deal with TikTik, which is estimated to provide 100 million sellers with the chance to monetise their brand on what's proved to be one of the most popular social media platforms.
10) Ask a Shopify expert
Shopify's options are so vast that skilled experts advise how to maximise the platform. They offer help on anything and everything, from how to sell more using Shopify to SEO services related to the platform. Online courses and tutorials are also available, showing you how to make the most out of your online store.
The power of Shopify
These stats showcase the power of Shopify. Collectively they highlight that this is one of the leading ecommerce platforms. It’s easy to set up and offers merchants a gateway to the digital world to sell their products. And if you would like to partner with Deko to offer flexible finance to customers, we integrate seamlessly with Shopify. This means that you can be up and running in 24 hours.
