News and Insights
How businesses can maximise sales during Black Friday and the festive season
Black Friday has evolved into one of the most important days of the year for retailers. In 2019, total spending equated to an astonishing £8.6bn during the period...
How gated content can lead to more online sales
We live in a world where vast amounts of information is accessible at the click of a finger, and it’s something to celebrate. That doesn’t mean there isn’t an...
How to avoid mistakes when looking for shoppers on social media
Social media’s power has few boundaries. Other than being an excellent channel to grow brand awareness, increase follower counts and build communities, it’s also a...
Why merchants need a tone of voice (TOV)
Competition for sales online is at an all-time high. Consequently, merchants need to get the look and feel of their website just right in order to appeal to...
What are the most popular eCommerce platforms?
In the past, merchants had to pay a fortune for bespoke software to power their online stores. That's all changed, however. Thanks to advancements in technology,...
Why displaying Deko on your website can help drive sales
New business for consumer finance grew by 21% in June 2021, further showcasing people’s desire for variety when it comes to paying for products and services....
The power of WooCommerce defined with these 10 stats
WooCommerce allows merchants with a WordPress website to sell their products and services online. It has proven to be one of the more popular eCommerce platforms,...
5 reasons your electronics store should offer customer finance
From the latest smart TVs to watches monitoring heart rates, shoppers have never had so much choice when it comes to electronic products. But most of these items...
How to increase customer retention for your retail store
Online retail businesses spend significant time and resources acquiring new customers. A well-run online store needs its share of new shoppers, but that doesn’t...
How merchants can track the ROI on content marketing
Marketing is one of the most important parts of any business. Without it, you will struggle to build your brand's profile and increase interest in your products...
Everything merchants need to know about content marketing
Content is king, and it’s a driving force behind successful marketing approaches for retail businesses worldwide. Seventy-two percent of marketers say that content...
How to choose the best platform for your online retail business
Using a pre-built eCommerce system has many advantages over hiring a web developer to build a bespoke one, such as its ease of use and regular updates provided. If...
How to reduce marketing costs
Marketing isn’t like a tap that you can switch on and off whenever you please. It should be ever-flowing to generate interest in your business and boost revenue....
Debunking some of the buy now pay later myths
It’s always interesting to read reviews and feedback on retail finance providers, those providing consumers with the opportunity to either split payment over a...
How valuable are lockdown lessons proving for retailers in 2021?
At the start of 2020 the term ‘lockdown’ was pretty much confined to the pages of sci-fi novels, it certainly wasn’t something that society and business was used...
We have retail finance in place, how can we get more application success?
If you ask any online retailer to tell you their business priorities, increased revenue, more customers and a higher online conversion rate would all feature...
How smart technology drives merchant conversion rate
Consumers are more demanding than ever when it comes to the mobile experience.
The UK’s leading retailers spend millions of pounds making sure their e-commerce...
4 things your business is missing out on by not offering flexible payments
Flexible payment solutions are becoming a necessary offering for a variety of industries.
In order to keep up with the pace of modern retail and increasing...
Highlighting payments options to improve conversions
Before committing to purchasing, shoppers may have found and favourited the item online, seen it several times on social media, been in store to see it...
3 retail payment trends here to stay
Retailers across the world have seen the shift from in-store shopping to digital retail over the last few years. It has since been turbocharged by Covid, with many...
How to keep your customers coming back to your website
Everyone wants new business, but repeat transactions are just as important. Maybe even more so. There's no point putting all that effort into acquiring a new...
What to consider with a point of sale finance provider
Consumers can buy just about everything online. So it shouldn’t come as a surprise to learn that the ecommerce will be worth $1 trillion by 2025, especially as...
What is responsible lending?
Lenders and those responsible for introducing consumers to lenders must act in their customers’ best interests at all times. With a growing number of people...
How Buy Now Pay Later solutions can help reduce cart abandonment
One of the biggest challenges facing merchants right now is cart abandonment, with the current rate sitting at around 70%. The cost-of-living crisis is likely to...
Top tips this Black Friday to maximise sales
The festive season is almost upon us, which means key shopping dates in the calendar are approaching. The biggest is undoubtedly Black Friday, a day when merchants...
9 great ways to increase repeat purchase rate in eCommerce
eCommerce stores spend vast amounts of time and energy on customer acquisition. In an ideal world, those new shoppers become repeat purchasers, evolving into brand...
Reducing friction for your customers with Buy Now Pay Later options
There is an increasing need for retailers to reduce friction. The current cost of living crisis means people are even more cautious with their spending, so it’s up...
The benefits of offering retail finance to your patients
The number of people using clinics, treatment centres and beauty businesses is on the rise, with many spreading the cost of these procedures over several months...
Empower your customers by partnering with retail finance providers
Retail continues to evolve, with consumers looking for better ways to shop for their favourite products and services. Flexible payment methods are smarter options...
Is retail finance an effortless feature of the customer journey?
Online sales in 2020 will be £4.5bn greater than they were in 2019 and more than half of UK consumers are now shopping online. So, it shouldn’t come as a massive...
How 2020 has changed retail finance forever
Just as times of war often lead to rapid technological advancement, the impact of the Covid-19 pandemic has forced us all to adapt our lifestyles and daily habits....
Increase conversions on big ticket items with flexible finance options
How big is too big? In the case of baskets at checkout, there’s never a size limit. That’s because large basket sizes are the name of the game for retailers that...
Best payment options for furniture purchases
Finance and furniture go hand in hand with most retailers offering some form of flexible payment method to their customers, allowing them to spread the cost of...
Top tips for your eCommerce store this Christmas and New Year
The Christmas season is in full flow, and it’s a time of year when eCommerce stores can capitalise on the influx of customers. There’s also the January sales to...
How to use testing in marketing to boost your reach
Sometimes great ideas are born out of a moment of genius. But more often than not, they are the result of rigorous testing. ‘Always be testing’ is a popular motto...
What is BNPL and how does it work?
Buy now pay later (BNPL) gives customers more flexibility when making purchases. It offers an alternative to traditional forms of credit and has quickly...
Best retail finance options for your business
Retail finance gives customers more buying power, thanks to the ability to spread the cost of purchases. Not only does it help buyers make purchases, but different...
Deko products: Everything you need to know about our finance options
Flexible finance is becoming increasingly popular for merchants that want to meet the needs of modern-day consumers. A growing number of shoppers are turning to...
10 things you should know about financing for your online store
The UK has the fourth-largest market share for online shopping and it will continue to grow over the coming years despite inflation. That's because the last two...
Why Buy Now Pay Later is right for your business
We are well and truly in the midst of a buy now, pay later (BNPL) boom, and it shows no signs of slowing down. Spending with BNPL is expected to rise from £9.6bn...
Regulated and unregulated loans: what's the difference?
Offering finance can help you boost sales whilst simultaneously empowering your customers with financial flexibility.But before you offer finance to customers,...
The facts you need to know about Buy Now Pay Later
The retail industry has seen rapid changes in the past few years, with the migration from in-store to online supercharged by Covid. The wheels were already in...
How retail finance solutions can grow your e-commerce business
It's a question thousands of merchants ask themselves, and the answer isn't always the same. Does it require focusing on marketing, improving product lines or...
How to boost eCommerce sales by offering customer flexible payment options
People are feeling the pinch with the current cost of living crisis. Consequently, the need for flexible payment options is even more pressing, and customers are...
Benefits of offering home improvement finance to your customers
House improvements, such as redecoration or renovation, can add value to a homeowner’s property. Within the last year, 36% of people increased the amount they...
Why you should offer your car-loving customers finance options at checkout
From petrolheads to casual motorists, vehicle owners take a certain amount of pride in their cars. For many, buying a car is just the first step; some motorists go...
How to make the most of 'back to school' as an electronics store
After a summer break, schools across the country are getting ready to welcome students of all ages back. Children and young adults are preparing to start the new...
How can your online electronics store communicate trust at checkout?
Electronic items are hugely popular, but they’re also costly. Consumers can pay several thousand pounds for the latest TV or computer, so they need to feel...
How Google Analytics and Ads can help merchants
Google Analytics and Google Ads are two tools that can help you reach more customers. Google Analytics helps you improve your website with key insights about how...
How to improve the online customer experience for your outdoor living eCommerce store
Experience is everything, especially for eCommerce stores where face-to-face interactions don't occur. If you're an outdoor living company selling items online,...
The complete guide to influencer marketing
Every now and then, something comes along that changes the landscape in its field. Around 2010, social media began to play a more professional role in marketing...
Best marketing tools for merchants
Without the right marketing approach, it’s hard to sell your products and services because no one knows how to find your business. The biggest brands invest...
What is cart abandonment rate and what can you do to to decrease it?
Cart abandonment is kryptonite for merchants. According to research, around £18bn of sales are lost to shoppers dropping off at the final shopping stage each year....
10 convincing stats that show the power of Magento
Magento is a powerful ecommerce platform built on open source technology. It offers merchants a flexible shopping cart system, along with control over the look,...
Shopify statistics: 10 facts and figures that will seriously impress you
Shopify has gone on to become an essential component of online commerce since its launch in 2006. The ecommerce platform’s flexibility is popular with merchants,...
Looking ahead with retail trends for 2022
This year has been one of recovery for the retail sector, with businesses adapting to the initial shock of the pandemic. Now, heading into 2022, there’s optimism...
Why improving your online checkout experience should be your #1 priority
A seamless online checkout experience can lead to increased customer interaction and sales. In this guide, we’re revealing why your online checkout should be the...
How a multi-lender option increases conversion rates at checkout
Companies are always looking to innovate and lead the way in their space. This is especially true in the ever-changing world of retail, where ecommerce is now one...
The benefits of offering consumer finance as a jewellery and watch store
Nothing makes a statement like a standout timepiece, a shiny pair of earrings or a necklace. Shoppers are often willing to pay large sums for the right piece of...
Powerful marketing strategies for merchants
Informing people about your business is a never-ending task. Fortunately, the right marketing efforts can increase reach and help you stand out in crowded...
Top tips on how to boost your sales
Trying to increase sales can be a mountainous task. It needn't be the case, though, especially if you have the right tools at your disposal to execute a solid...
How to use Will I Qualify with Deko
With Deko Will I Qualify, you can remove all the eligibility guesswork for customers who may be considering using finance to unlock a purchase. That means earlier...
Why mobile experiences are so important for online stores
Mobiles have become a pivotal part of the shopping experience. With each passing year, the statistics favouring mobile shopping increase, further underlining the...
How Buy Now Pay Later can transform your education and training business
More than ever people are looking to upskill and retrain, both through traditional in-person courses and via new online platforms. E-learning alone will be worth...
Making sure your financial promotions are FCA compliant
With the rising cost of living and the impact it is beginning to have on our finances, it is imperative that businesses offering credit to their customers are...
The Dos and Don’ts of offering finance as an outdoor furniture and living retailer
The time of year has come for people to enjoy their gardens, whether it’s having a BBQ, lazing the day away on a deckchair or doing a spot of landscaping with...
How Google Featured Snippets can help merchants
Ranking on Google is difficult. The search engine giant is always evolving, changing how its algorithms work and making it harder to feature on the first page....
How alternative payments help you connect with your customer base
As a merchant, you need to stay ahead of the curve to remain competitive in today’s ever-changing retail landscape, and you can do it by implementing the latest...
Social media marketing tips for merchants
Social media offers an effective and cost-efficient way to grow your brand. But most importantly for merchants, it can help sell products and services. However,...
4 consumer buying trends for 2021 - how to stay ahead of the curve
Meeting customer expectations is vital for any business to succeed, and to do that you need to keep up with the latest changes to customer buying habits. That’s...
What merchants need to know about pay per click (PPC)
Pay per click (PPC) is a paid advertising method used for search engine marketing (SEM). The advertiser creates an advert online and only pays when people interact...
6 benefits of introducing point of sale consumer financing to your online store
The way consumers pay for items and services continually evolves, and the last two years have only turbocharged specific behaviours around online transactions. One...
What is retail finance?
Retail finance unlocks a wide range of opportunities for your shoppers, allowing them to spread the cost of purchases. Customers enjoy flexibility, affordability...
How to Increase Sales in a Recession for Your Retail Business
As the global economy struggles through a recession, merchants face immense pressure to maintain sales and keep their businesses afloat. However, with consumers...
How to Increase Conversion Rates for Your Outdoor Leisure Store with Retail Finance
As an outdoor leisure retailer, you might specialise in low-cost items ideal for buy now pay later services or higher-priced services that require a different type...
Give Your Gaming Customers More Flexible Finance Solutions with Deko
The gaming industry is constantly evolving as demand for high-end gaming equipment continues to grow. However, the high cost of gaming laptops, desktops, chairs...
How to increase the average order value on your eCommerce site
Increasing the average order size on your eCommerce site requires a smart marketing strategy, but importantly, not a lot of investment. Too often, brands shy away...
Peak Season Planning Tips for Your Outdoor Leisure Business
As we edge closer to spring and warmer weather, people are already planning trips to the great outdoors. From adventure days out to camping, the next few months...
Boost Your Online Sales with Consumer Electronics Financing
As an online retailer selling electrical goods, you're in a great position to take advantage of customer demand by offering retail finance. Doing so gives shoppers...
How Retail Finance Can Combat the Cost of Living Crisis Effect on Your Jewellery Business
The cost of living crisis is a major concern for both individuals and businesses. It's characterised by an increase in the price of goods and services coupled with...
What does good content look like for merchants?
A solid content strategy can boost the profile of your company, leading to an uptick in sales and growth in revenue. But what type of content makes for an...
A new Consumer Duty - Expectations for retailers offering finance to consumers
Described as one of the biggest shake-ups in the history of retail financial regulation, the FCA’s Consumer Duty is now in force.
The Duty consists of a new...
Ultimate checklist to retail finance solutions for your business
As retail finance options continue evolving both online and offline, brands need to make sure they meet the demands of modern-day consumers. That means...
Has the pandemic reduced the need for cash payments?
Ten years ago, 58 per cent of all payments across the UK were made with cash. Fast forward to the present day, and cash usage across the UK has rapidly declined...
How can electrical retailers use checkout finance to remove friction at checkout?
In the competitive world of electrical retail, staying ahead of consumer expectations is paramount. Over the years, usage of flexible payment methods has surged,...
Build your checkout finance strategy (part A)
The checkout finance landscape can be extremely confusing - both for merchants who have experience offering their customers flexible finance options and for those...
5 reasons your sports store should offer retail finance options
In today's fast-paced eCommerce environment, giving customers a choice for how they pay is essential to the success of any business. This couldn't be more true for...
The ultimate guide to selling more through checkout finance for the furniture sector
The furniture industry is facing numerous challenges right now, which are having a direct impact on many merchants’ commercial performance. Inflationary pressures,...
Hack your way to higher average order values with checkout finance
In a world of lagging retail demand and inflationary pressures, retailers are searching for ways to protect and boost their revenue. To successfully do this,...
Checkout finance strategies to generate more revenue for your leisure store
Leisure and sports retail is a highly saturated market, and so once you attract the interest of potential customers, you must do everything you can to turn them...
Build your checkout finance strategy (part B)
Welcome to the final part of our two-part series that’s been put together to help you consider the key elements of a successful checkout finance strategy.In the...
Major themes of 2023, What’s Ahead for 2024 in Embedded Finance
The increasing prevalence of embedded finance is leading to greater consumer expectations for convenient and customised services, not least as we move into 2024,...